Based on the national Product Council Program, Florida Product Councils give members the opportunity to share best practices, network and discuss development practices that influence and change our communities to meet with fellow real estate professionals from around the state.

Florida Product Councils (FPCs) are small groups of ULI members that commit to meet at least two times per year with fellow real estate professionals to share best practices, grow their network and discuss development practices that influence and change our communities.

FPCs meet for two days of programming twice per year each year. FPC meetings may consist of guest speakers, sharing best practices, case studies, round table discussions, and site tours.

Florida has 7 Product Councils:

• Affordable & Workforce Housing Council (AWHC)
• Community & Housing Development Council (CHDC)
• Hospitality & Recreational Development Council (HRDC)
• Industrial Development Council (IDC)
• Multi-Family Development Council (MFDC)
• Retail Development Council (RDC)
• Urban Development / Mixed Use Development Council (UDMUC)

How to Apply

Please download and complete the application and email to:
ULI Florida Product Council Coordinator Jackie Davis
Email: [email protected]

Cost: $350 per year
Applications are reviewed regularly and you will be notified within 4-6 weeks.

Affordable & Workforce Housing (AWHC):

Chair: Alfonso Costa Jr., Falcone Group

• Development and preservation of high-quality affordable housing
• Affordable housing as a goal of revitalizing communities
• Low Income, Workforce and Income Housing Products
• Sharing best practices to provide high value for a broad constituency
• Private equity, debt and subsidy sources
• For profit and non-profit development structures
• Explore and embrace effective design solutions
• Reduce barriers to production
• Influence public housing policy and community barriers to affordable/workforce housing development

Community & Housing Development (CHDC):

Chair: Brian Goguen, Barron Collier Companies

• New communities
• Urban/Suburban Residential (Single-Family, Multi-Use, and Land Development)
• Single Family Rental Product
• Rehab/Reuse
• Asset Management Process Demographics and Other demand factors

Hospitality & Recreational Development (HRDC):

Chair: Marco Roca, Reveille Hospitality

• Resort Facilities/Communities
• Recreation/Second Home Retirement Communities
• Hotel Development
• Leisure Facilities
• Mobile Homes/RV Parks/Campgrounds
• Financing
• Rehab/Reuse
• Asset Management Process

Industrial Development Council (IDC):

Co-Chairs: Marty Busekrus, Ciminelli Real Estate Services & Mark Levy, BBX Capital

• Acquistion
• Development
• Disposition
• General and Real Estate Economics
• “Real Deals”

Multi-Family Development Council (MFDC):

Chair: Lauren Permuy, Power Design, Inc.

• Urban/Suburban Residential (Multi-Family, Multi Use and Land Development)
• Financing Strategy
• Environmental
• Asset Management
• Demographics and Other Demand Factors
• Rehab/Reuse Process

Retail Development Council (RDC): 

Co-Chairs: Jessica Abramson, Stiles & Alex Evans, Tricor

• Regional malls
• Shopping centers (grocery anchored/big box/outlet/lifestyle)
• Urban/street, mixed-use and entertainment/tourism with retail
• Development/rehab/re-use/acquisition
• Capital markets/asset and portfolio management
• Retailer demand
• Demographic/consumer trends
• E-commerce and multi-channel retail trends

Urban Development / Mixed-Use (UDMUC):

Chair: Heather Hetherington, Kimley-Horn

• Urban Mixed-Use
• In-Town New Towns
• Urban Area Development and Redevelopment
• High-Rise Office
• Residential within a mixed use environment
• Rehab/Reuse
• Asset Management Process

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 Questions?

Please contact Jackie Davis at 330.501.6250 or [email protected]